Monday, October 20, 2008

$600 Million? This is a change...

Barack Obama has changed politics - now it can cost you $600 million to run for President, thanks to Obama's record-shattering $150 million raised in September.

With one more month like that, the Obama campaing would have raised enough to buy both 2008 World Series participants. He has already raised enough for his White Sox.

By raising this much from small donations, Obama has indeed changed campaign fundraising as we know it. By creating a system where people can give $10 at a time, the Obama camp is getting people to invest in his campaign - and once people are invested, they stay interested. It's a tactic that dates back to high school: a club that charges dues can expect members to be much more serious about meetings and activities; a campaign can similarly expect its donors to be more serious about getting to the polls on election day.

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