There’s a lot to like about HHS Secretary-to-be Tom Daschle’s video about the Obama team’s response to comments on their early work on health care reform (released this week on Change.gov):
Granted, Daschle’s glasses make him look like he should be answering the phone for the Ghostbusters. But the video is excellent: apparently unscripted and very conversational. Professional touches like makeup and effective cuts and edits make the footage look good, but the banter between Dr. Daschle and Policy Team Member Lauren Aronson is easy and natural - right down to mentioning that a third team member is still out of the office on Thanksgiving break. They even read from the 3,500 comments they received and mentioned commenters by name – a nice touch.
This comment process is more than just an excuse to post a YouTube video. Consider this word cloud of the 100 term most used in those 3,500 comments:
This gives team Obama an idea of what buzzwords to use when building and pushing their health care plan – in other words, what words and phrases will most resonate with those commenters and inspire them to write their Congressman and Senators to encourage passage.
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