As 2008 ends, the story of the year is obviously Barack Obama's election - and in tactical political circles, the talk is of the online tactics used by Team Obama. It's a big theme in the current race for the RNC chair, and various Republican organizations - such as Rebuild The Party - are calling on new party leadership to embrace technology.
In this rush to keep up with the Democrats, The Next Right blogger Dale Franks adds an important perspective about technology in politics. Franks points out that the whistles and bells of online activity are worthless if they do not produce offline results.
As conservatives start putting together their plans for 2009, they should heed Franks's advice: technology can be a tool to deliver strong messages, but without those messages it's just a way to make noise.
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