There is money to be made in online content - just not by making online content. So writes Wired.com's Clive Thompson, who observes that through the use of do-it-yourself sites like Cafepress, people who make web comics or online video series can monetize their art without charging a subscription fee. (Which is good because, by and large, subscriptions don't work so well.)
In other words, making money online follows the same concept as any other activity online: you have to think a bit resourcefully and differently.
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