McDonald's is well-known for their targeted marketing - including a big push for their Filet-o-Fish sandwich each year around this time to capitalize on Catholics who don't eat land meat during Lent. But this year, they are apparently mixing that with subtle, pro-fish messages:
Showing posts with label McDonald's. Show all posts
Showing posts with label McDonald's. Show all posts
Sunday, March 22, 2009
Tuesday, January 6, 2009
A vision of Happy Meals yet to come
Wired.com has posted a vision for the 2013 Happy Meal. Some of the cool things include a Capri-sun style beverage container that lets you decide just how cherry you want your cherry Coke to be and a disposable iPod.
But their vision has its disturbing parts. First, the promotional tie-in is for Harriet Potter. (Hollywood isn't exactly imaginationland, so let's not give them any more recycling ideas.)
Even more bothersome is the warning from the "Health Czar," which alerts customers to the common sense conclusion that a McDonald's-exclusive diet is unhealthy. Of all the elements Wired sardonically predicts, this is the most likely to actually come true - depending on how agressively Obama's celebrity pick for surgeon general wants to pursue anti-fast-food initiatives.
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