Thursday, October 16, 2008

Content is king

Radiohead's last album, In Rainbows, went triple platinum and made more money than their previous album. This is big because they "sold" their album online before its official release - and set their price at "whatever you'd like to pay."

This is a good thing to pay attention to if you're a creator of content. Now more than ever, you have to produce quality to break through the noise that comes from consumers having so many media options and choices. But Radiohead also demonstrates that if your product is good, the money will follow.

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