News broke this week that Barack Obama placed campaign ads in online video games. Obama's campaign has been very innovative throughout this campaign cycle - most notable their iPhone application which turns your mobile phone into a satellite campaign office. I'm not sure this is a great example of technical innovation, but it shows the pervasiveness of both advertising and political campaigns.
You might also imagine it shows the Obama camp has too much money, that they are wasting resources on ads directed at stoner teens who can't - or don't - vote. But if you look at the demographics of online gamers, it actually makes sense to advertise in this space. In fact, online gamers spend three times as long on their computers as they do in front of their TVs. It's actually a pretty bright move.
The biggest value was, of course, the free advertising the Obama camp received from the news media for using such a novel advertising tactic - a less-controversial equivalent of the strategy behind the "Daisy" ad.
Est. 1979
Jim Eltringham...
...lives in Arlington, Va. and works in Your Nation's Capital. By day, he specializes in new media and online mobilization tactics for grassroots issue campaigns. He has lectured on grassroots organizing, message development, and media relations to audiences ranging from campaign veterans to political science classes to campus activists to independent filmmakers.
But this is just his personal blog, which may or may not have anything to do with that.
But this is just his personal blog, which may or may not have anything to do with that.
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