Monday, November 10, 2008

The Neverending Campaign

I missed some things about change.gov when I talked about the Obama transition online HQ in a previous post. The site is inviting users to share their election stories, according to CNN.

As anyone who has built an email list knows, it is important to keep your online army engaged - and Obama has 12 million names to keep engaged. Sharing testimonials is an easy way to do this. It's also a way to collect new contacts. (When working with clients to build websites, I always recommend the inclusion of testimonial pages.)

CNN also reports that the Obama administration will hold all non-emergency legislation for a five-day waiting period, where citizens will be allowed to review the legislation and make comments online. Obama now has a stacked deck; with 12 million supporters probably encouraged to visit the online comment page, he can safely assume the bulk of the comments will parrot his stance on any given piece of legislation - thus giving his stances the image of widespread public support.

It also means online Republican activists have a clearly identified battleground to fight on.

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