MGM has cut a deal to share its content on YouTube - for free and nice and legal. This is kind of a big deal; you may remember that not too long ago YouTube suffered criticism and lawsuits for providing a platform to share copyrighted material without the copyright holder's permission.
Some companies saw a forward trend; Universal, NBC, and Fox teamed up to create hulu.com, and put full episodes of shows like Family Guy and The Office online with minimal commercial breaks. Comedy Central has done the same with South Park and other shows.
When YouTube's popularity exploded two and a half years ago, some content providers acted like it would mean the end of their revenue streams. But others have recognized that YouTube's popularity was thanks to a market place that's increasingly on-demand-centric. By adjusting to the market, these content providers have actually gotten a step ahead - and forced YouTube to adapt.
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